by BrainStream Chief Marketing Officer Ya-Hui (Laura) Kao Playing the Long Game vs. Chasing Short Wins Marketing is often seen as a line item to trim when budgets are tight. “What’s the ROI?” is a fair question — but too often, the timeline behind that question is too short. In reality, marketing is not just…
by BrainStream CEO Steve Alcorn In an era where free AI tools like ChatGPT tempt students to shortcut genuine learning, BrainStream stands apart by turning AI from a threat into an accountability ally. Unlike generic AI tutors that freely roam the internet for answers, BrainStream restricts itself to your school’s chosen course materials—ensuring students truly…
by Chief Financial Officer Chia-Hua (Phyllis) Chen As AI continues to reshape the educational landscape, user acquisition and retention have become the new strategic battlegrounds for AI-driven EdTech startups. In 2025, the average customer acquisition cost (CAC) for education platforms has surged by 19% YoY, now averaging $42 per user. This uptick is largely due…
by BrainStream Chief Marketing Officer Ya-Hui (Laura) Kao In “AI Content Marketing 101: Strategies from Someone Who Lives It,” Mateusz Makosiewicz of Ahrefs delves into the transformative role of AI in content marketing. Drawing from personal experience, Makosiewicz illustrates how AI serves as an indispensable tool, enhancing productivity and creativity. He emphasizes that AI is…
by BrainStream Chief Marketing Officer Ya-Hui (Laura) Kao Throughout history, transformative technologies have trickled down from governments and corporations to individuals—think GPS, flight, or the internet. But large language models (LLMs) like ChatGPT have turned that script on its head. For the first time, a groundbreaking technology is giving individuals the biggest boost. LLMs are…
by BrainStream Chief Marketing Officer Ya-Hui (Laura) Kao Empowering Canadian Education: A Marketing Plan for BrainStream In today’s fast-paced, information-saturated world, students need more than just answers—they need understanding. That’s why we built BrainStream, an AI-powered learning companion that does more than tutor—it transforms textbooks into intelligent learning environments. With a unique focus on real course…
