Category: Management
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User Acquisition & Retention: The Next Battlefront in AI Education
by Chief Financial Officer Chia-Hua (Phyllis) Chen As AI continues to reshape the educational landscape, user acquisition and retention have become the new strategic battlegrounds for AI-driven EdTech startups. In 2025, the average customer acquisition cost (CAC) for education platforms has surged by 19% YoY, now averaging $42 per user. This uptick is largely due…
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Why B.C. Is the Ideal Place for a Tech Startup
by Chief Operating Officer Tzu-Ying (Kimberley) Chen British Columbia has quietly transformed into a powerhouse for tech innovation — and the data proves it. The province’s tech sector now employs nearly six times more people than its traditional natural resources industries, with wages 75% higher than the provincial average. In fact, tech accounts for at…
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Building from the Ground Up: Starting a New Company in Vancouver
in Managementby Chief Operating Officer Tzu-Ying (Kimberley) Chen Launching a new company is equal parts thrilling and humbling. As the Chief Operating Officer of our new venture headquartered in Vancouver, Canada, I’ve spent the last year working on foundational decision-making, crafting the organizational structure that will support our long-term vision. Here’s a behind-the-scenes look at the…