by BrainStream Chief User Experience Officer Yung-Wen Cheng Gamification has become a powerful approach in the design of educational applications, such as the famous language learning app, Duolingo, and the recent released Learn Your Way by Google. By integrating elements commonly associated with games—such as points, badges, streaks, or levels—designers can make academic tasks more…
by Chief Operating Officer Tzu-Ying (Kimberley) Chen At BrainStream, we believe education should be as dynamic and adaptive as the learners it serves. Our mission is simple yet powerful: to ensure that every student has the opportunity to learn with confidence, at their own pace, and with the right support. Artificial Intelligence allows us to…
by BrainStream CEO Steve Alcorn In an article in The Conversation, Brian W. Stone, Associate Professor of Cognitive Psychology at Boise State University reminds us that rigor, effort, and struggle are essential to real learning. As Brian Stone argues, when AI tools allow students to offload thinking—to skip the hard work—skills may atrophy, and students…
by BrainStream Chief Marketing Officer Ya-Hui (Laura) Kao In my last post, I explored AI in content marketing. Today, I’d like to share news that’s highly relevant to our industry: the B.C. government will increase the Interactive Digital Media Tax Credit (IDMTC) from 17.5% to 25%, effective September 2025, and make it permanent. This is…
by Chief Financial Officer Chia-Hua (Phyllis) Chen Last month I talked about the infrastructure cost trap. Since then, I’ve had more conversations with early-stage AI EdTech founders, and another theme keeps coming up. It’s what I call the growth mirage. Here’s the scene: a founder is thrilled because their DAU and MAU are climbing fast. The…
by Chief Operating Officer Tzu-Ying (Kimberley) Chen Working at the intersection of technology and education means facing both excitement and complexity. AI has the potential to make learning more personalized, accessible, and engaging — but turning that vision into reality isn’t without challenges. Over time, three issues tend to appear again and again, and they…
by BrainStream CEO Steve Alcorn In a recent New York Times opinion piece, Clay Shirky outlines the challenges universities face as generative AI reshapes academic work. Traditional safeguards against plagiarism no longer suffice; students can critique AI output with AI itself, and detectors remain unreliable. To preserve learning, Shirky suggests reviving older practices: in-class blue book exams,…
by BrainStream CEO Steve Alcorn South Korea once aimed for an AI-driven education revolution, but that vision has stumbled amid controversy, politics, and skepticism. Former President Yoon Suk-yeol and Education Minister Lee Juho promised that AI-supported digital textbooks would transform classrooms, personalizing lessons in math, English, and computer science. The technology was meant to reduce…
by BrainStream Chief Marketing Officer Ya-Hui (Laura) Kao Exciting news for the interactive tech industry: on July 7, 2025, B.C. officially announced that the Interactive Digital Media Tax Credit (IDMTC) will increase from 17.5% to 25% and become permanent, effective September 1, 2025. 📄 Official announcement: B.C. Government 📊 Industry source: Creative BC This initiative aims to…
by Chief Financial Officer Chia-Hua (Phyllis) Chen AI has lowered the barrier to entry in education tech—but it’s also quietly raised the bar for sustainability. In recent months, I’ve spoken with multiple early-stage AI EdTech founders. There’s a common thread: infrastructure is treated as a technical concern, not a strategic one. That’s a mistake. The Hidden…
